CXB is where brands pay creators for reels.
House rules
The fee is on the brief.
You know what a reel pays before you write a word of your pitch.
Brands pay for the reels they approve.
Each reel gets a yes, a request for changes or a no. Only a yes earns the fee.
Your numbers come from Instagram.
We read each reel's numbers from Instagram itself. If a figure is an estimate, it says so right beside it.
A person checks every flag.
Our checks watch every reel's numbers over time. When something looks off, a person takes a look. A flag on its own never changes a fee.
Who it’s for
Creators of every size
From your first thousand followers to your first lakh and beyond. If you make reels on Instagram, joining is free.
Join free
Brands of every size
From a new home-grown label to a household name. Post a brief, pick your creators and pay for the reels you approve.
Post a brief